SCAYLEDScan brief
Before we scan

Start with the property.

Tell us what you are marketing. We use the brief to decide who belongs in the campaign and what each approach should say. Most of it takes about five minutes, your details come last, and anything you are unsure about can be left blank and picked up on the call.

01

The property

The property you want to lease, sell, or position for both. Exactly as it should appear in outreach.

02

Who the space suits

This is the strongest signal we have. It drives which occupiers get matched and what the outreach says. Pick what the space suits first and the advantages list will fill in below.

03

Campaign mix

Your campaign runs two searches: neighbours (businesses already operating around the property) and targets (businesses across the wider market the property suits). This sets the balance between them.

50% neighbours50% targets
90% neighboursEven split90% targets

Recommended for Industrial / Manufacturing: 60% neighbours / 40% targets. In dense industrial pockets the neighbours are often the strongest prospects: they already operate here and outgrow buildings in place. An even split or a slight neighbour lean works well.

04

Who to leave out

Just as important as who to include. Anything listed here is removed before outreach goes anywhere.

05

Anything else

Timing, competing space, or anything that would change how we approach it.

06

Your details

Where the finished campaign goes, and who we come back to if anything needs clarifying.

Your brief goes straight to the Scayled team, then secure checkout via Stripe. Nothing is published anywhere.