Turn One Listing Or Vacancy Into An Outreach Campaign Ready To Send.
Scayled takes the address and the brief, works the whole market around it, and hands back 250 to 350 businesses the property suits, the property decision-maker at each, and a personal email per contact. Ready in five working days.
You review and send, from your own inbox, under your name.
From $749 · One-time payment · No subscription required · For lease or sale
+ morePoint Scayled at any listing. It finds who’s likely to move.
Finds nearby occupiers + likely buyers and tenants
A Listing Reaches Active Demand. A Campaign Creates New Demand.
Portals, boards and database emails reach the buyers and occupiers already looking, and you still need all of them. A campaign covers the demand they miss: the companies that fit the property and are showing signs they may move or buy before a formal requirement reaches the market.
The best occupiers are not searching today
They are running out of yard, adding a shift, winning a contract or coming up on a lease event. None of that puts them on a portal, and by the time it does they are already someone else's requirement.
By the time a requirement is public, everyone is chasing it
A brief that reaches the market has reached every other broker in it too. The deals worth having are the ones you were in front of before the search started.
The prospecting you know should happen rarely happens
You could name the companies that ought to see this building. Finding all of them, working out who controls property at each, and writing something worth reading is two or three days per listing that nobody has.
And the owner is asking what you are doing about it
Weeks pass, competing space appears, and the conversation moves from the market to your marketing. A portal listing and a signboard is a thin answer to give.
A portal waits. A Scayled campaign goes looking.
The problem is not getting the property seen. It is finding the businesses that should see it, and no channel that waits for an enquiry can do that.
If you are marketing it
Turn the property into a campaign, alongside the rest of the marketing.
The portal, the board and the database all wait for someone to come to them. This goes out and asks, and it gives you something to report back that is not a view count.
If you own it
Create direct occupier demand without waiting on an enquiry.
Your asset can sit on every portal and still miss the businesses that will need space next. No existing relationship required, and your leasing team keeps the conversations.
Same campaign either way. Give Scayled the address and it builds the market around it.
A campaign against everything else on the schedule
| Line on the schedule | What it does | Who it reaches | What you have afterwards |
|---|---|---|---|
| Portal listing | Advertises | People already searching this category | A view count |
| Signboard | Advertises | Passing traffic | Nothing |
| Press or trade advertising | Advertises | Whoever reads that issue | Nothing |
| EDM to your own database | Broadcasts | Your existing list, as it stands | An open rate |
| Scayled campaign | Asks, one business at a time | 250 to 350 businesses chosen for this property | Every name, every reply, and the database |
The last column is the difference. A view count is not a prospect, and when the listing comes down the portal keeps nothing for you.
One Address In. A Complete Campaign Out.
The asset decides who the campaign goes to: its size, location, use, specification, and whether it is for lease or for sale. Three steps, and only the first and the last are yours.
Brief The Property
The address, size, specification, whether it is for lease or for sale, and the occupiers or buyers it should suit. About five minutes of your time, and it is the only input.
Scayled Builds The Market
We find the nearby and best-fit prospects, screen each one against the property, identify the person responsible for property there, and prioritise current expansion, relocation, lease and acquisition evidence.
Review And Launch
Prospects, evidence, contacts and a personalised email each arrive in your campaign portal. Your team reviews them and sends from their own inbox.
The campaign gives your team the prospecting and the outreach. You handle the conversation and the relationship.
One property, one finished campaign, paid once. From $749. You own everything it produces.
See what is includedThe Same Three Steps, Screen By Screen.
What the brief, the build, the portal and the drafts actually look like. Click through each one.
Built For Lease And Sale Mandates.
The brief says which one it is, and that changes who the campaign goes to and what each email says.
For lease
Businesses that could operate from the space.
- Occupiers whose current premises no longer fit
- Nearby businesses under space pressure
- Expansion, hiring, relocation and lease-event evidence
- Property and facilities contacts
- Personalised leasing approaches
For sale
Businesses that could buy and occupy it.
- Owner-occupier prospects in the right size band
- Nearby tenants that may be ready to own
- Investors where the asset fits their acquisition profile
- Acquisition and finance contacts
- Personalised sale approaches
Not A Generic Company List.
What counts as a good prospect is different for a distribution warehouse and a floor of offices, so the evidence Scayled looks for is different too.
Industrial & logistics
Operational fit, and evidence of space pressure.
- Footprint, yard, access and clearance requirements
- Distribution activity, production capacity and contract wins
- Shift hiring and warehouse headcount
- Lease events and nearby occupiers that could expand or consolidate
- Contacts: operations, logistics, facilities, owner
Office
Workplace fit, and evidence of changing demand.
- Headcount growth and new market entry
- Consolidations, relocations and new office openings
- Floorplate, amenity and commuting requirements
- Lease timing and workplace-strategy changes
- Contacts: real estate, workplace, operations, finance
Judge It On One Business.
A 42,000 sq ft warehouse, one of the businesses the campaign came back with, and every step in between: why it was picked, what it is doing right now, who signs, and the email that went out.
Hi Marcus,
I noticed Ridgeline has been adding shifts at the Cactus Avenue facility over the last couple of quarters. That usually means the yard starts working against you before the racking does.
We have 42,000 sq ft coming available nearby with the apron depth for full trailer manoeuvring and dock counts to match the throughput you are running now.
Worth a look before it goes to market?
A worked example. The redacted outreach and replies below are real.
Real Outreach. Real Replies.
Sent from a broker's own inbox, to the person who makes the decision. Names redacted, addresses kept.
Most Businesses Never Announce That They Need Space.
They run out of yard, add a shift, win a contract or come up on a lease event first. None of that reaches a portal, but all of it leaves evidence. Scayled reads the evidence, which is how you reach them months before the requirement is written down and circulated.
Hiring across operations, throughput or output up, capacity added
A stated site search, or outgrowing the current premises
Sustained role growth in warehouse, production or operations
Awards, distribution agreements and supply deals announced
Yard or racking at ceiling, overflow storage in use
Expiry inside the window, option dates, rent review
The top of the ranking, as it arrives
Distribution operator adding capacity as order volumes climb.
Why: Throughput up two consecutive quarters with warehouse hiring across both shifts.
Takeaway: Email now, before the requirement reaches a broker brief.
Cold-chain operator outgrowing its site and scoping larger facilities.
Why: Capacity at ceiling with a stated site search underway ahead of a lease event.
Takeaway: Position the asset while the search is still informal.
Supplier signing new distribution agreements with the yard at capacity.
Why: New regional agreement announced; current yard already running full.
Takeaway: A second site is the likely answer. Get in front of it.
Illustrative examples in the style of the signals delivered with a campaign. On your campaign these are real businesses in your market, with the name and address shown.
Every Business On The List Is Screened Against This Building.
A 40,000 sq ft distribution warehouse should not be marketed to the same businesses as a 10,000 sq ft manufacturing unit just because they share a postcode. Scayled starts with the asset: its size, location, use, specification, and whether it is for lease or for sale. Some of the businesses it finds are already nearby, some are further away and a better operational fit, and some are showing signs they will need space soon.
We find potential occupiers.
- Businesses that could operate out of the space
- Occupiers already outgrowing their current site
- Operators whose requirements match the building
We find potential buyers.
- Businesses that could buy and occupy the property
- Nearby tenants that may be ready to own their premises
- Relevant investors where the asset suits a portfolio
You get a market built around the asset.
Down To The Unit
Multi-tenanted estates resolve to the occupier operating in each unit, not the entity that owns the building.
Built From Your Address
The market is assembled outwards from the property in your brief, not filtered out of a national database.
Fit, Not Proximity
A business four miles away that suits the asset beats one next door that never could.
The starting point is every business operating across the region around the asset, not a shortlist somebody else built. Counts are from one campaign; a denser submarket returns more.
250 To 350 Businesses. A Named Decision-Maker. A Reason To Contact Each One.
Owner. COO. VP Operations. Facilities. Real estate. Whoever is responsible for the property decision at that business, resolved and checked for deliverability before the campaign is delivered. Where a business has no reachable named contact, it is flagged rather than filled with a switchboard address. No generic inboxes. No spreadsheet of company names.
Illustrative. A business we cannot resolve to a named person is not shipped as an info@ address: it is rejected and re-run, so what lands in your account is a person, not a switchboard.
Then an email written for each of them
A listing sent to three hundred inboxes gets ignored. An email that names what the business does, why it is relevant now, and how the property fits gets a reply. You do not get a spreadsheet of contacts. You get the emails.
The Business
What they do, where they operate, and how they use space today.
The Reason To Contact Them
The signal or business context that makes the opportunity relevant right now.
Your Property
Why this specific asset could make sense for that specific business.
Hi Dana,
We have a 42,000 SQ.FT warehouse for lease at 8800 Sunbelt Parkway, and I thought it could work quite well for Cortez Cold Storage Co.
You're running cold-chain distribution out of a site that's been at capacity for a couple of quarters, and this building has the power supply and dock configuration to take that operation without a fitout.
Happy to share more detail, or if you have any other requirements I'm glad to help there too.
Regards,
If You Have A Property To Move, This Is The Prospecting Behind It.
You have the listing. You have the relationships. You have the market knowledge. Scayled does the prospecting work that sits between the listing and the conversation.
Turn every listing into a proactive campaign instead of a portal entry.
Your brokers already know roughly who should see the building. What they do not have is two days per listing to find all of them, work out who controls property at each, and write something worth reading. They start with that done.
- More occupiers in conversation, per mandate
- Research time back, without losing the outreach
- The same play on every listing, not just the difficult ones
“What are you doing to get this leased?”
It is on the portal, there is a board up, and it went out on the database.
We identified 300 companies that fit this building, found the person who controls property at each one, and we are putting it in front of them.
Proactive activity you can actually show, not a view count.
Create direct occupier demand instead of relying on inbound, and hand your leasing team a pipeline from day one.
Owner-occupiers and relevant buyers identified from the asset and the businesses operating around it.
More Than A List. A Campaign Ready To Run.
Scayled handles the research that normally happens before prospecting starts. Your team reviews the outreach, sends it, and spends its time handling the conversations that come back.
Campaign size varies by submarket density: 250 to 350 businesses, around 300 on average. Response figures apply the same per-100 rates measured across active broker teams to a 300-touch campaign.
Weeks Of Prospecting. A Couple Of Hours Of Yours.
Weeks Of Prospecting. A Couple Of Hours Of Yours.
Scayled does the groundwork, so your hours go to the replies, inspections and deals rather than building the list.
The Campaign Ends. The Market You Built Stays.
Every business, contact and signal the campaign found is yours, in your Scayled account, and Scayled keeps monitoring them after the property is let or sold. Run a second campaign and it lands on top of the first. A portal listing leaves you nothing.
Campaign one
The market around one asset, mapped, contacted and monitored.
Campaign two
A different asset, and the first campaign's occupiers are already there, still being tracked.
Campaign three
You are pitching the next mandate on a territory no competing agency has.
Built alongside active industrial brokerage teams across Australia, New Zealand and the United States.
Turn One Mandate Into A Prospecting Campaign.
One property. One campaign. One payment. We do the prospecting, you work the conversations. Nothing to learn, nothing to cancel. Priced in USD.
The Campaign
We build it. You review and send.
- 250 to 350 matched businesses, typical campaign
- The property decision-maker named at each accepted prospect
- Movement signals, scored and dated
- A personalised email written per business
- Everything loaded into your Scayled account
- Delivered in 5 working days
Common Questions.
Both, and the brief asks you which. On a lease campaign we find the businesses that could occupy the space. On a sale campaign we find businesses that could buy and occupy the property, nearby tenants that may be ready to own their own premises, and relevant buyers where appropriate. You can also run it as both at once.
Have A Property To Move?Give Us The Address.
Give us the address and the brief. We’ll build the prospect market around it, identify the right people, and prepare the outreach your team can approve and send.
Industrial, logistics and office · Lease or sale · From $749, one-time · No subscription required