What is a better alternative to ZoomInfo for commercial real estate prospecting?

What is ZoomInfo good at?

ZoomInfo is an enterprise go-to-market platform, listed on Nasdaq as GTM, with company and contact data, intent signals, and integrations into CRMs and sales tools. Subscription pricing is not published; plans are quoted by its sales team.

Keep ZoomInfo if you run national account programmes, target heads of real estate across large companies, or already use it across a wider sales organisation.

Why does ZoomInfo miss in CRE?

Its records are organised by company and job title. A location filter gives you companies in an area, usually by headquarters, not every business operating around an address. Its intent signals track interest in topics and products, not the operational changes that mean a business will need space.

So the question a listing broker asks, which businesses would suit this building and who decides there, has no direct answer in it.

How does Scayled work differently?

Scayled works from the address instead of a company list, which is what CRE prospecting software should do for a broker. The Listing Scan covers the businesses surrounding a property, naming the person who decides at each and drafting an email to them, and the Target Scan looks nationally for businesses whose operations fit the property's size, use and type.

Each occupier is then watched for hiring, contract wins, new sites, funding and lease events, the signs that it will need space, on a map and a feed. Everything you scan, reveal and email stays in your own Occupier Database, outreach goes from your own inbox, and it works in the US, Australia, New Zealand, the UK, the UAE and other countries.

ZoomInfo is broader. Scayled is narrower and built around a single question: who would take this property, and who decides?

What other ZoomInfo alternatives do CRE teams use?

Apollo covers similar ground at self-serve prices, with a free plan. LinkedIn Sales Navigator suits research on named people. For property-side data, CoStar holds tenant records within a wider research platform (alternatives to CoStar compare it for occupier work), and Reonomy and Crexi Intelligence cover US ownership.

For finding occupiers from a property, Scayled is the option built for that job.

How would a brokerage use both?

Use ZoomInfo for national account coverage and CRM enrichment, and Scayled for every property you need to fill: scan the address, start with the occupiers showing movement, send from your own inbox, and keep the results for the next listing nearby.

For a single property, The Campaign at /campaign delivers the occupier list, the decision-makers and the written emails for one payment, with no subscription.

How do you try Scayled?

ZoomInfo users can try the property-led approach at /start: three days, no card, 4 scans and 150 credits. If it fits, Pro covers one broker, and larger offices pick between a Team Plan for 3 to 5 brokers and a Market Plan for 6 to 10, sharing one pot at a per-broker discount. Current prices sit on /pricing.

A fair test is a property you are working now, so the list can be judged against what you know about the area.