Listing Portal vs Occupier Prospecting Β· Different Jobs

SCAYLED vs
OneRoof

There is no product called OneRoof Pro. OneRoof is NZME's property portal, where agents advertise residential and commercial listings to people already searching. Scayled does the outbound side for commercial property: it finds the businesses around a property and across New Zealand that fit it, the person who decides at each, drafts the email and tracks them for movement.

The short version

There is no OneRoof Pro. This page exists because agents search for one. OneRoof is a property portal owned by NZME. It lists residential, commercial, rural and business-for-sale property, publishes property estimates, sold data and news, and earns from the advertising agencies buy to promote listings. It is a strong place to be seen in New Zealand.

Scayledis an occupier intelligence platform for commercial real estate. Around the property, it returns every business nearby, the person who decides at each and a drafted email. Across the market, it finds businesses anywhere in the country whose operations fit the property's size, use and type. Every occupier found is tracked for signs it will need space, and everything stays in your own Occupier Database.

A portal brings you the people already looking. Scayled helps you reach the businesses that would take the space but are not browsing listings.

What is the core difference?

DimensionOneRoofSCAYLED
What it isProperty listing portal and news siteOccupier intelligence platform
Main audienceBuyers, renters and agents, mostly residentialCommercial agents, brokers and owners
DirectionInbound: searchers find your listingOutbound: you reach businesses that fit your property
Property typesResidential, commercial, rural, businessesIndustrial, office, retail and other commercial
Contact dataEnquiries from searchersThe person who decides at each business found
Movement tracking❌ Not a featureβœ… Hiring, contract wins, new sites, funding, lease events
PricingListing and advertising packages (contact OneRoof)3 days free, no card needed, then Pro

Who should stay with OneRoof?

  • Residential agents: OneRoof's audience and estimates are built for houses and apartments
  • Commercial agents who want listings seen on a major New Zealand portal, alongside the other commercial portals
  • Agencies whose commercial listings lease or sell from enquiries alone

Keep listing. Scayled adds the outbound work when portal enquiries are not enough. The method for one property is set out in how to turn a listing into leads, and the Auckland precincts are covered in industrial real estate leads in Auckland.

When to use which

Use OneRoof if

  • You sell residential property and want vendors and buyers to see your listings
  • You want commercial listings seen by people searching portals

Use Scayled if

  • You lease or sell industrial, office or retail property
  • You want the businesses around a listing and across the country that fit it, with the person who decides at each
  • You want to know which occupiers in your patch are about to need space

Use The Campaign if

  • You own one vacant commercial property and want the outbound work done for you, for one payment. See The Campaign.

Related comparisons

Frequently asked questions

There is no product called OneRoof Pro. OneRoof is a New Zealand property portal owned by NZME, which took full ownership in 2023. It lists residential, commercial, rural and business-for-sale property, publishes property estimates and news, and sells advertising to agents. Agents searching for a OneRoof Pro are usually looking for agent tools from OneRoof or from Cotality (formerly CoreLogic NZ).

Sell or lease commercial?
Put SCAYLED on one of your own listings.

Try it free for 3 days on one of your own listings, no card needed: the businesses that fit it, the person who decides at each, and a drafted email for every one.