The short version
OneRoof Prois NZME's agent platform built around the OneRoof listing portal. I have used it. Its core job is helping residential agents win more listings through vendor alerts, appraisal tools, suburb reporting, and branded marketing collateral. Good for residential market data. Not for industrial occupier targeting.
SCAYLED is what I built after a decade in industrial brokerage in Auckland. Its core job is turning a commercial listing address into a list of verified decision-makers among the neighbouring occupiers.
If you sell houses, OneRoof Pro is for you. If you lease warehouses, SCAYLED is for you. There is very little overlap, but because both tools market to "New Zealand real estate agents," agents often ask how they compare. Fair question.
The core difference
| Dimension | OneRoof Pro | SCAYLED |
|---|---|---|
| Target user | Residential sales agents | Commercial I&L agents |
| Primary job | Winning listings from vendors | Prospecting occupiers around live listings |
| Property type focus | Houses, apartments, sections | Industrial, logistics, warehouse, commercial |
| Prospecting model | Vendor lead signals | Neighbour scan (every operator within a radius) |
| Contact data | Vendor suggestions (homeowner level) | Decision-maker contacts at businesses |
| Integration | OneRoof portal (listing sync) | Standalone; CSV export to agency CRM |
| Pricing | Subscription (contact OneRoof) | $0 trial / $129 / $249 NZD per month |
Put plainly
If you list a 3-bedroom villa in Remuera and want to know which houses in the suburb might be coming up for sale next month, OneRoof Pro gives you a shortlist of likely vendors. That is residential vendor prospecting, a solved and valuable problem OneRoof handles well.
If you list a 3,400 sqm warehouse in Henderson and want to know which surrounding operators might want the space, OneRoof Pro does not have that data. That is exactly the problem I hit every week when I was brokering in West Auckland. SCAYLED does.
Who should use which
Use OneRoof Pro if
- You are a residential sales agent (including boutique and large brokerages)
- You need vendor alerts, appraisal tools, and branded marketing collateral
- You want to appear on the OneRoof listing portal with enhanced agent profiles
- Your prospecting model is "find homeowners likely to list"
Use SCAYLED if
- You are a commercial agent (industrial, logistics, warehouse, office)
- You need to prospect tenants and owner-occupiers around a commercial listing
- Your prospecting model is "find the operator next door who might want my listing"
- You want verified decision-maker emails for outreach, not just property records
Use both if
- Your agency has both residential and commercial desks and you want one tool per desk
- You are transitioning from residential to commercial and need to bridge the workflow
- You handle mixed-use properties where both residential neighbours and commercial operators matter
Why this comparison exists
Both tools are New Zealand-built, both market to real estate agents, and both are relatively new to agents who have only used CoreLogic and REINZ data historically. The confusion is natural, but the use cases do not overlap in practice.
I am not writing this page to position SCAYLED against OneRoof. I am writing it because commercial agents evaluating their stack need to understand that OneRoof Pro is not a commercial prospecting tool and SCAYLED is not a residential one. Both are good at what they do. They just do different things. I have used OneRoof and I respect what it does for residential agents. It is simply a different world from what I built SCAYLED to solve.
Feature comparison
| Feature | OneRoof Pro | SCAYLED |
|---|---|---|
| Residential vendor leads | ✅ | ❌ |
| Commercial occupier scan | ❌ | ✅ |
| CMA / appraisal tool | ✅ | ❌ |
| Verified email addresses for outreach | ⚠️ Limited | ✅ Primary feature |
| Same-building match flagging | ❌ | ✅ |
| Outreach draft generation | ❌ | ✅ |
| Branded marketing collateral | ✅ | ❌ |
| Listing portal integration | ✅ OneRoof | ❌ (CSV export) |
| Built-in CRM | ⚠️ Light | ✅ Full pipeline |