What makes a good office leasing lead?
A good office leasing lead is a business with a real reason to change its space soon: headcount growth, a lease expiry or break, a move to better quality space, a merger or consolidation, or a team outgrowing coworking. A lease date alone is weak, because every broker sees it. Scayled finds the businesses around an office and across the market whose size and type fit the space, names the person who decides at each, drafts the email, and tracks each occupier for hiring, new sites, funding and lease events so the reason is visible early.
- Which events make a business need new office space?
- Why is a lease expiry list a weak lead on its own?
- How has hybrid work changed office leasing leads?
- Where do office leasing leads come from?
- How do you reach office decision-makers before a tenant rep is appointed?
- How does Scayled find office leasing leads?
Which events make a business need new office space?
The common triggers are growth in headcount, a lease expiry or break option, a merger or acquisition that brings two offices together, a decision to move to a better building, a new leadership team reviewing costs, and a team in coworking space that has grown enough to want its own floor.
Shrinking is a trigger too. A firm that has adopted hybrid working may want less space of higher quality, and a firm listing part of its floor for sublease is telling the market its needs have changed.
Why is a lease expiry list a weak lead on its own?
Because many expiries end in a renewal, and every broker with the same data writes to the same firms in the same month. An expiry says when a decision might happen, not whether the firm will move or what it needs.
An expiry becomes a strong lead when it coincides with another signal: hiring, a merger, a new chief operating officer, or a known problem with the current building. Tracking occupiers for those signals is what separates the expiries worth pursuing from the rest.
How has hybrid work changed office leasing leads?
Many firms now plan for fewer desks per person than before 2020, and some use renewals to take less space. At the same time, demand has concentrated in newer and better located buildings, a pattern the industry calls flight to quality, as firms use the office to attract people back.
For brokers this means the best leads are often firms trading space for quality rather than simply growing. A firm in an older building with a lease event approaching and a return to office policy is a stronger prospect for a refurbished floor than a larger firm that is settled.
Where do office leasing leads come from?
Inbound leads come from portals (LoopNet and CoStar in the US, Rightmove Commercial and LoopNet UK in the UK, realcommercial.com.au and commercialrealestate.com.au in Australia, Bayut and Property Finder in the UAE), from tenant rep brokers circulating requirements, and from signage.
Outbound leads come from the building's own tenants, neighbouring firms, firms near the same transport line, coworking members who are growing, and firms showing the signals above. Outbound leads take more work but reach occupiers before they have appointed anyone.
How do you reach office decision-makers before a tenant rep is appointed?
Be early and specific. The decision-maker is usually the managing director or finance director in a small firm, the chief operating officer in a mid-sized one, and a head of real estate or workplace in a large one. A short note about a space that fits their situation, sent before they have started a search, is more welcome than a generic market update.
Once a tenant rep is appointed, work with them rather than around them: send the space, the terms and the floor plan quickly and completely.
How does Scayled find office leasing leads?
Scayled begins with the building you need to fill. Its Listing Scan names every business around it, with the person who decides at each and a drafted email, while its Target Scan looks across the market for firms whose size and type fit the space. From then on each occupier is watched for hiring, new sites, funding and lease events on a map and a feed, and outreach is sent from your own inbox, in the US, Australia, New Zealand, the UK, the UAE and other countries.
Office brokers following a method for getting office leasing leads can test this on a current vacancy with 3 days free at /start and 4 scans included. Pro is the plan for one broker; an office team can share a pot instead on the Team Plan or Market Plan, at a discount per broker, with current prices on /pricing.
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