How do office brokers get leasing leads?
Office brokers get leasing leads by working out which businesses would actually take a given floor or suite, usually firms already nearby that are growing, consolidating or upgrading, and reaching the person who decides before they brief a tenant rep. Scayled starts from the building: a Listing Scan finds every business around the office with the person who decides and a drafted email, a Target Scan finds businesses across the market whose size and type fit the space, and every occupier found is tracked for hiring, new sites, funding and lease events.
- Who is most likely to lease an office suite or floor?
- How do you find the businesses in and around an office building?
- How do you tell which office occupiers will need space soon?
- Who decides on office space?
- What should an office leasing email say?
- Which tools help office brokers find leasing leads?
Who is most likely to lease an office suite or floor?
The most likely tenants are businesses already in the building that need more room, firms nearby that want better space at a similar cost, teams in coworking space that have grown past a handful of desks, companies merging several offices into one, and businesses entering the city for the first time.
Most office moves stay within the same district or along the same transport line, because staff have built their commute around it and clients know where the firm is. That is why a building's own tenants and its neighbours are the first list to work.
How do you find the businesses in and around an office building?
The manual sources are lobby directories, building tenant lists from landlords and managing agents, signage, LinkedIn searches by location, and recorded tenants in CoStar or, in Australian CBDs, Cotality's Cityscope. Each gives part of the picture, and none tells you who decides.
Scayled's Listing Scan does the building and its surroundings in one pass, returning every business around the building, the person who decides at each and a drafted email per business. Its Target Scan then goes wider, to businesses across the market whose size and type fit the space, which helps with large floors or specialist fit-outs.
How do you tell which office occupiers will need space soon?
Look for headcount and lease events. Job postings and LinkedIn headcount show growth. Funding rounds and contract wins show capacity to spend. New offices elsewhere suggest a restructure. A lease expiry or break sets the timing, and a sublease listing usually means the firm has more space than it needs.
Larger occupiers usually start planning a year or more before a lease ends, because fit-out and approvals take time, so the useful signal often arrives well before any requirement is circulated. Scayled tracks every occupier it finds for hiring, new sites, funding and lease events on a map and a feed.
Who decides on office space?
In a small firm the managing director, a founding partner or the finance director decides. In a mid-sized firm it is usually the chief operating officer or chief financial officer. In a large organisation it is a head of real estate or workplace, often working with an outsourced corporate real estate adviser.
The office manager or facilities lead knows the day-to-day pressure and can be a strong ally, but rarely signs. Write to the decision-maker and, where it helps, copy or mention the person who feels the problem.
What should an office leasing email say?
Say one thing about the space that fits the firm's situation: a larger floor in the same building, a fitted suite that avoids a fit-out, a better building on the same transport line, room for the team it is hiring. Add the size and availability and ask one question.
Keep it short, write to one named person per firm and send it from your own inbox. Scayled drafts each email per recipient for you to edit before it goes.
Which tools help office brokers find leasing leads?
CoStar and LoopNet cover availability, comps and recorded tenants. VTS is widely used by landlords to manage leasing pipelines. CompStak collects lease comps from brokers. Apollo, ZoomInfo and LinkedIn Sales Navigator find people at companies you already know. Each describes part of the market.
Scayled covers the occupier side from the property: who would take this space, who decides at each, and who is about to need space, with everything found kept in your own Occupier Database. Office brokers can request access at scayled.com. After the trial, Pro suits one broker, while the Team Plan and Market Plan let a firm run several brokers from one pot at a per-broker discount; /pricing has the details.
Find The Businesses That Need Space, And Know When.
Add a listing. Scayled finds the businesses most likely to lease or buy it, around the property and across your market, names the person who decides at each, drafts the outreach, then flags when they are likely to need space. Access is by request.