What does Buildout not do that listing brokers still need?

What is Buildout built for?

Buildout is a CRE broker platform that says it is used by more than 50,000 brokers. Its suite covers prospecting (finding off-market properties and owner data, including Prospect by Buildout, formerly ProspectNow), marketing (listing packages, proposals and marketing materials) and transaction management, with Rethink as its CRM. Buildout also bought Apto, the Salesforce-based CRE CRM.

Prospect by Buildout has a free version, with paid plans for more features. Prices for the main suite are not shown on Buildout's homepage.

Stay with Buildout for marketing packages, listing workflow, owner prospecting and pipeline. It is a broad platform and does those jobs.

What is missing for listing brokers?

Buildout's prospecting is owner-side: who owns a property and how to reach them. Its marketing assumes you know who to send the package to. The leasing question sits between those: which businesses would take this space, and who at each decides on property?

Without an answer, the package goes to a broker email list and a listing portal, and the businesses that would suit the property but are not searching never see it.

How does Scayled fill that gap?

Scayled fills it from the occupier side. Point a Listing Scan at the address and it returns the surrounding businesses, a named decision-maker for each and a drafted email that uses the property as the reason to get in touch, the core of listing-anchored prospecting. A Target Scan then covers the rest of the country, finding businesses whose operations fit the property's size, use and type.

From there each occupier is watched for hiring, contract wins, new sites, funding and lease events, the signs it will need space, on a map and a feed. Scans, reveals and emails are kept in your own Occupier Database, and every email is sent from your own inbox.

Scayled does not build OMs, syndicate listings or run a CRM; Buildout keeps those jobs.

What other Buildout alternatives are there?

For marketing packages and proposals, brokers compare Buildout with in-house design or general tools. For CRM, AscendixRE and Rethink run on Salesforce, and general CRMs such as HubSpot work for smaller teams. For owner data, Reonomy and Crexi Intelligence are the closer like-for-like options.

None of these finds the occupiers for a specific property. That is the job Scayled was built around.

How do Buildout and Scayled work together on a new listing?

When an instruction lands, build the marketing package in Buildout and syndicate the listing. In Scayled, run a Listing Scan on the address and a Target Scan for the market. Start with the occupiers showing movement, attach or link the package to the drafted email, send from your own inbox, and log replies in your CRM.

For an owner with a single property, The Campaign (/campaign) does the whole job for one payment and no subscription. Scayled assembles a list of the likeliest tenants or buyers, around the property and across the market, adds who decides at each, flags any business with signs of needing space, and writes each email, which can then carry the Buildout package. Choose Focused for the strongest 100 to 150 businesses from US$449 in about 3 days or Full for 250 to 350 at US$749 in about 5 days, and add We Send It For You (+US$299) if the client wants Scayled to send from one mailbox on their company email, with replies landing with them.

How do you try Scayled?

Buildout users who want CRE prospecting software alongside it can begin at /start with a 3-day free trial, no card needed, covering 4 scans and 150 credits. Pro is priced for a single broker. Brokerages can instead share a pot across 3 to 5 brokers on the Team Plan or 6 to 10 on the Market Plan, with a per-broker discount; /pricing shows what each costs today.

The quickest test is the next listing you would put into Buildout: scan it first and see which businesses you would send the package to.