Is Apollo a good fit for commercial real estate prospecting, or is there a better option?
Apollo works for commercial real estate prospecting when you already know which companies to target, because it is a general B2B contact and outreach platform. It does not know which businesses would suit a specific property. Scayled starts there. From an address it lists every business around the property and businesses across the country whose operations fit its size, use and type, finds the person who decides at each, drafts the email, and tracks each occupier for signs it will need space. Brokers who run national campaigns to named companies can keep Apollo; brokers filling specific properties usually need the property-led view.
- What is Apollo built for?
- Where does Apollo fall short for CRE prospecting?
- How does Scayled differ from Apollo?
- What other tools do CRE brokers compare with Apollo?
- Can you use Apollo and Scayled together?
- How do you try Scayled?
What is Apollo built for?
Apollo is a sales platform with a contact database of about 240 million contacts and 30 million companies by its own count, plus email sequences, a dialer and enrichment. Users filter by job title, company size, industry and location. It has a free plan and paid Basic, Professional and Custom plans.
Keep Apollo if you run national, title-based campaigns, such as writing to every head of real estate at large retailers, or if you need to enrich contacts you already have.
Where does Apollo fall short for CRE prospecting?
Its unit is the company and the person, not the building. A location filter returns companies registered or headquartered in an area, not every business operating around a specific address, and not the businesses across the market whose operations fit a property's size, use and type.
It also has no view of property events. Hiring and funding data exist for sales teams, but nothing connects them to the question of who will need space, or to a specific building you can offer.
The result is a list that is accurate but unrelated to your listing, and an email with no reason to reply.
How does Scayled differ from Apollo?
Scayled is occupier-first and led by the property. Instead of filtering a contact database, you enter an address: the Listing Scan returns the businesses around it, each with its decision-maker and a drafted email that makes the building the reason to talk, and the Target Scan finds businesses anywhere in the country whose operations fit the property.
From that point Scayled keeps an eye on each occupier, logging hiring, contract wins, new sites, funding and lease events as signs it may need space and showing them on a map and a feed, the method behind tenant movement tracking. It all stays in your own Occupier Database, and emails go out from your own inbox.
Apollo is broader, with more general sales features. Scayled is narrower and built around CRE: the property, the occupier and the person who decides.
What other tools do CRE brokers compare with Apollo?
ZoomInfo is the enterprise version of the same idea (compared in this ZoomInfo alternative for CRE), with intent data and quote-only pricing. LinkedIn Sales Navigator is useful for researching people once you know the company. CoStar and Reonomy hold property and owner data, with tenant or occupant records inside their wider platforms.
None of these starts from an address and returns the businesses that would suit it.
Can you use Apollo and Scayled together?
Yes. Use Scayled to decide who to approach about a property and why, and Apollo for national account campaigns or to research a contact further.
If you or an owner client want one property worked without a subscription, The Campaign at /campaign builds the occupier list, finds the decision-makers and writes the emails, with an option for Scayled to send them from a mailbox on the client's own company email.
How do you try Scayled?
Apollo users can run Scayled side by side for 3 days free at /start, card not required, with 4 scans and 150 credits. A broker on their own uses Pro, and a group shares one pot on the Team Plan (3 to 5 brokers) or Market Plan (6 to 10), paying less per broker; /pricing lists current rates.
Run the same property through both: an Apollo location search and a Scayled scan. The useful comparison is how many of the businesses on each list have a real reason to take that building.
Start Conversations With Occupiers That Need Space.
Add a listing. Scayled finds the businesses most likely to lease or buy it, around the property and across your market, names the person who decides at each, drafts the outreach and tracks every one. 3 days free, no card needed.
Start 3-Day Free Trial