The short version
AU brokers I work with tell me CoreLogic AU is non-negotiable for valuations and ownership. I agree. It is the backbone of every agency desktop in Australia. But it does not tell you who operates from the shed, and it does not give you a phone number for the operations manager. That is the gap SCAYLED fills.
- CoreLogic AU (RP Data): the definitive AU source for title, ownership, valuation, and historic transaction data. Brand-trusted since the 1980s. Backbone of most agencies' desktop research.
- SCAYLED: live occupier scanning and verified decision-maker contacts for neighbour-first prospecting. I built it in 2025 after a decade in industrial brokerage because nothing else solved the occupier problem.
The question is not "which one should I buy." It is "what am I trying to do on this listing." The answer usually requires both.
What each tool actually does
CoreLogic AU / RP Data is built for
- Looking up a specific property's title, ownership, and sale history
- Pulling council rating and valuation data
- Running comparable sales reports for appraisal and valuation
- Desktop due diligence on a target property
- Historic market analysis across suburbs and property types
- Enterprise reporting for agencies managing large portfolios
SCAYLED is built for
- Scanning every occupier inside a radius around a listing (200 m or 375 m)
- Identifying the decision-maker at each operator (Operations Director, Facility Manager, Managing Director, State Manager)
- Verifying email addresses against live domain records (98% deliverability)
- Flagging same-building matches (the highest-converting lead in industrial)
- Drafting personalised outreach based on the listing context
- Moving from "address" to "twenty verified contacts with drafted emails" in two minutes
Where the overlap is
Honestly, there is not much. CoreLogic tells you who owns the building. SCAYLED tells you who operates inside it and how to reach them. Those are different people, different lookups, different workflows.
The one narrow overlap: if an owner-occupier runs a business from a freehold they own, CoreLogic would show the owner and SCAYLED shows the operating business. For that case, SCAYLED surfaces both roles on the same record.
Feature comparison
| Feature | CoreLogic AU | SCAYLED |
|---|---|---|
| Title & ownership data | ✅ Comprehensive | ❌ Not covered |
| Council rating / valuation | ✅ Comprehensive | ❌ Not covered |
| Historic sales comparables | ✅ Comprehensive | ❌ Not covered |
| Current occupier identification | ⚠️ Limited (ownership, not operator) | ✅ Primary feature |
| Decision-maker identification | ❌ Not covered | ✅ Primary feature |
| Verified email addresses | ❌ Not covered | ✅ 98% deliverability |
| Same-building match flagging | ❌ Not covered | ✅ Automatic |
| Outreach draft generation | ❌ Not covered | ✅ Per-listing personalised |
| Neighbour radius scan | ❌ Not a lookup type | ✅ 200 m / 375 m |
| CRM for deal tracking | ⚠️ Via third-party | ✅ Built-in |
| Integration with AU CRMs | ✅ Established (AgentBox, Rex) | ⚠️ CSV export |
| Pricing model | Enterprise subscription | Per-agent ($0 / $119 / $229 AUD) |
Pricing breakdown
CoreLogic AU
Per-seat enterprise pricing, negotiated per agency. Public list pricing is not published, but based on what agents tell me, typical spend ranges:
- Smaller agencies: ~$200 to $400 AUD per user per month
- Mid-size agencies: often bundled with valuation services
- Larger agencies: enterprise contracts into the tens of thousands per month
Usually paid at the agency level. Individual agents do not subscribe directly.
SCAYLED
- Free Trial: $0, 50 credits one-time, 1 listing
- Starter: $119 AUD / month, 200 credits, up to 5 listings
- Pro: $229 AUD / month, 425 credits, up to 10 listings
Paid per agent, not per agency.
The practical difference: CoreLogic is a boardroom decision at the agency level. SCAYLED is a corporate card decision at the agent level. I have seen agents sign up for SCAYLED and be scanning inside five minutes. CoreLogic usually requires a procurement cycle.
When to use which
You have just been briefed on a listing and need to prospect before it goes live
→ SCAYLED. Drop the address, scan the 200 m radius, call the same-building tenants first. This is the exact workflow I built SCAYLED around.
A vendor wants a CMA for their property before signing an agency agreement
→ CoreLogic. Comparable sales, capital valuation, and sale history. Nothing else comes close.
You are going after an off-market acquisition in a specific industrial corridor
→ Both. CoreLogic to identify the freeholder. SCAYLED to find the operator inside and the decision-maker to approach.
You are pitching for a new mandate against a competing agency
→ Both. Walking in with twenty verified prospects already identified is the single strongest pitch move. I have won mandates this way.
What I tell agents who ask
I started in industrial brokerage in Auckland, not Australia, but the AU brokers I work with closely all run the same stack. CoreLogic is the foundation. Every agency has it. Nobody questions its value for title, valuation, and ownership lookups.
The gap I kept hitting, and the gap those same AU agents describe to me, is the occupier layer. CoreLogic tells you who owns the building. It does not tell you who operates the forklift inside it, or who manages the facility, or how to reach them. That is what I built SCAYLED to solve.
If you have to pick one and you do mostly valuation work, pick CoreLogic. If you have to pick one and you do mostly transactional work and cold outreach, pick SCAYLED. If you are serious about the business, run both.
Amir, founder of SCAYLED