The short version
They're not competitors — they're complements.LoopNet is a listing marketplace (owned by CoStar Group) where brokers post industrial, office, retail, and multifamily listings for tenants, investors, and other brokers to discover. It's a "they come to you" inbound channel. SCAYLED is an active prospecting tool: you drop your listing address, get back every operator within a 650 ft or 1,200 ft radius, verified decision-makers at each, and drafted outreach. It's a "you go to them" outbound channel.
Every serious CRE broker uses both. LoopNet for marketing the listing to the broad CRE audience; SCAYLED for reaching the specific operators in the listing's immediate geography who are most likely to sign.
The marketplace vs prospecting distinction
LoopNet is a marketplace
- Brokers post listings with photos, specs, asking rent
- Tenants, investors, and buyer-side brokers search and inquire
- SEO-optimised for "[property type] for lease [city]" queries
- Revenue model: broker subscription + premium listing upgrades (featured, priority, silver/gold tiers)
- Primary value: inbound discovery and inquiry volume
SCAYLED is a prospecting tool
- Brokers drop a listing address
- Scan returns every operator within the radius with verified decision-maker contacts
- Draft outreach personalised to the listing context
- Built-in CRM for tracking inquiries and conversions
- Primary value: outbound targeting and speed-to-first-conversation
Both in a real brokerage workflow
Monday morning listing brief comes in. You scan the address in SCAYLED, call the same-building tenants immediately, and book 2–3 meetings inside 48 hours. Meanwhile the marketing team posts to LoopNet, CoStar, CREXi, and the brokerage's own site. By the time LoopNet inquiries start arriving (typically day 5–10), you already have an offer in hand from the neighbour outreach. That's the compound effect of running both channels.
Feature comparison
| Feature | LoopNet | SCAYLED |
|---|---|---|
| Post CRE listings | ✅ Primary feature | ❌ Not a feature |
| Public search by property type / location | ✅ Core product | ❌ Not the workflow |
| Tenant / investor-side inquiry capture | ✅ Core product | ❌ Not a feature |
| Radius scan of occupiers around an address | ❌ Not a feature | ✅ Core product |
| Verified decision-maker contacts | ❌ Not the model | ✅ Per-scan |
| Same-building match flagging | ❌ Not a concept | ✅ Automatic |
| Draft outreach generation | ❌ Not a feature | ✅ Per-listing personalised |
| SEO visibility for listing marketing | ✅ Massive (top-tier CRE listing portal) | ❌ Not the model — SCAYLED is a tool, not a portal |
| Broker CRM / pipeline | ⚠️ Limited | ✅ Built-in |
| Pricing model | Freemium (free listings + paid premium) | Per-broker subscription ($79/$149 USD/mo) |
How brokers use both together
Day 1 — Listing brief
Scan the address in SCAYLED. Get 50+ neighbouring operators, 20+ verified contacts, 5–10 same-building matches. Call the hot leads immediately. Book 2–3 meetings by end of day.
Day 3–5 — Listing goes live externally
Post to LoopNet (premium or standard tier depending on asking value), CoStar, CREXi, your brokerage website, and market-specific portals (e.g. realcommercial.com.au in AU, realestate.co.nz commercial in NZ).
Day 5–14 — Inbound LoopNet inquiries arrive
Most of these are tire-kicker investor/tenant-rep inquiries, some are genuine. Convert the genuine ones to tours; filter the noise.
Day 14–30 — Offers and negotiation
At this point you probably already have 1–2 offers from the SCAYLED neighbour outreach and 1–3 from LoopNet/CoStar inquiries. Run them against each other; close the best one.
Related
- SCAYLED vs CoStar (LoopNet's sibling product)
- SCAYLED vs Reonomy
- SCAYLED vs Apollo.io
- SCAYLED vs ZoomInfo