The short version
A listing belongs on LoopNet. LoopNet only reaches people who are already looking.LoopNet is CoStar Group's public listing marketplace, used for office, industrial, retail and investment property in the US and, since Realla was folded into it in 2022, the UK. It is an inbound channel: you post the space and enquiries come to you.
Scayled is an outbound channel. Around the property, it returns every business nearby, the person who decides at each and a drafted email. Across the market, it finds businesses anywhere in the country whose operations fit the property's size, use and type. Every occupier found is tracked for signs it will need space, and everything stays in your own Occupier Database. Emails go from your own inbox.
What is the difference between a marketplace and prospecting?
LoopNet is a marketplace
- Brokers post listings with photos, specs and asking terms
- Tenants, investors and other brokers search and enquire
- Strong search engine visibility for "[property type] for lease [city]" queries
- Revenue from broker advertising packages that raise a listing's placement
- Value: reach and enquiry volume from people already in the market
Scayled is occupier prospecting
- Start from a listing address, then scan around it and across the market
- Each scan returns the businesses that fit and the person who decides at each
- An email drafted per recipient, sent from your own inbox
- Movement tracking (hiring, contract wins, new sites, funding, lease events) on a map and a feed
- Value: conversations with businesses that may need space but have not started searching
How do brokers run both on one listing?
- Brief. Scan the address in Scayled. Review the businesses around it and the best fits across the market, and send the drafted emails to the strongest ones first.
- Go live. Post to LoopNet, Crexi, the brokerage site and any local portals. Exposure still matters.
- Work both channels. Qualify the inbound enquiries from the portals and follow up the outbound conversations. Many portal enquiries are early research; filter them.
- Keep watching. The occupiers you found stay in your Occupier Database and are tracked for movement, so a business that was not ready this month can come back on your radar later.
The thinking behind starting with nearby businesses is in what the neighbour strategy is in commercial real estate, and the area-wide version is the precinct prospecting playbook.
Feature comparison
| Feature | LoopNet | SCAYLED |
|---|---|---|
| Post commercial listings | ✅ Primary feature | ❌ Not a feature |
| Public search by property type and location | ✅ Core product | ❌ Not the workflow |
| Enquiries from active searchers | ✅ Core product | ❌ Not a feature |
| Every business around one address | ❌ Not a feature | ✅ Neighbour Scan |
| Businesses across the country that fit one property | ❌ Not a feature | ✅ Target Scan |
| Decision maker at each business | ❌ Not the model | ✅ Found per business in each scan |
| Drafted outreach from your own inbox | ❌ Not a feature | ✅ Per recipient |
| Tracking for signs an occupier will need space | ❌ Not a concept | ✅ Map and feed |
| Search visibility for listing marketing | ✅ A leading US commercial portal | ❌ Not a portal |
| Access | Broker advertising packages | 3 days free, no card needed, then Pro |
Who should stay with LoopNet?
- Every broker or owner marketing space in the US or UK: it is where many searchers start
- Investment sales teams who want national investor reach
- Anyone whose listings already lease from inbound enquiries alone
Nothing here is a reason to stop listing. The reason to add outbound is the businesses that would take the space but are not browsing portals. Office brokers can see the same approach in how to get office leasing leads. Owners with one property can hand the outbound work to The Campaign.
Related
- SCAYLED vs CoStar (LoopNet's sibling product)
- SCAYLED vs Reonomy
- SCAYLED vs Apollo.io
- SCAYLED vs ZoomInfo