The short version
Every listing I run goes on LoopNet. But I have never closed a deal just waiting for LoopNet inquiries.LoopNet is a listing marketplace (owned by CoStar Group) where brokers post industrial, office, retail, and multifamily listings for tenants, investors, and other brokers to discover. It is a "they come to you" inbound channel. SCAYLED is an active prospecting tool: you drop your listing address, get back every operator within a 650 ft or 1,200 ft radius, verified decision-makers at each, and drafted outreach. It is a "you go to them" outbound channel.
I use both. LoopNet for marketing the listing to the broad CRE audience. SCAYLED for reaching the specific operators in the listing's immediate geography who are most likely to sign. The deals I have closed fastest always came from outbound, not inbound.
The marketplace vs prospecting distinction
LoopNet is a marketplace
- Brokers post listings with photos, specs, asking rent
- Tenants, investors, and buyer-side brokers search and inquire
- SEO-optimised for "[property type] for lease [city]" queries
- Revenue model: broker subscription + premium listing upgrades (featured, priority, silver/gold tiers)
- Primary value: inbound discovery and inquiry volume. You post it and hope the right tenant finds it
SCAYLED is a prospecting tool
- Brokers drop a listing address
- Scan returns every operator within the radius with verified decision-maker contacts
- Draft outreach personalised to the listing context
- Built-in CRM for tracking inquiries and conversions
- Primary value: outbound targeting and speed-to-first-conversation. I built this because waiting for inbound was never how I won listings
Both in a real brokerage workflow
This is how I ran every listing when I was brokering. Monday morning listing brief comes in. You scan the address in SCAYLED, call the same-building tenants immediately, and book 2 to 3 meetings inside 48 hours. Meanwhile the marketing team posts to LoopNet, CoStar, CREXi, and the brokerage's own site. By the time LoopNet inquiries start arriving (typically day 5 to 10), you already have an offer in hand from the neighbour outreach. That is the compound effect of running both channels. I have seen brokers in DFW and Chicago close before the LoopNet listing even generates its first inquiry.
Feature comparison
| Feature | LoopNet | SCAYLED |
|---|---|---|
| Post CRE listings | ✅ Primary feature | ❌ Not a feature |
| Public search by property type / location | ✅ Core product | ❌ Not the workflow |
| Tenant / investor-side inquiry capture | ✅ Core product | ❌ Not a feature |
| Radius scan of occupiers around an address | ❌ Not a feature | ✅ Core product |
| Verified decision-maker contacts | ❌ Not the model | ✅ Per-scan |
| Same-building match flagging | ❌ Not a concept | ✅ Automatic |
| Draft outreach generation | ❌ Not a feature | ✅ Per-listing personalised |
| SEO visibility for listing marketing | ✅ Massive (top-tier CRE listing portal) | ❌ Not the model. SCAYLED is a tool, not a portal |
| Broker CRM / pipeline | ⚠️ Limited | ✅ Built-in |
| Pricing model | Freemium (free listings + paid premium) | Per-broker subscription ($79/$149 USD/mo) |
How I ran both together (and how most brokers do)
Day 1. Listing brief
Scan the address in SCAYLED. Get 50+ neighbouring operators, 20+ verified contacts, 5 to 10 same-building matches. Call the hot leads immediately. Book 2 to 3 meetings by end of day. This is where deals start. Not on a marketplace.
Day 3 to 5. Listing goes live externally
Post to LoopNet (premium or standard tier depending on asking value), CoStar, CREXi, your brokerage website, and market-specific portals (e.g. realcommercial.com.au in AU, realestate.co.nz commercial in NZ). You need the exposure. I am not saying skip it.
Day 5 to 14. Inbound LoopNet inquiries arrive
Be honest with yourself about LoopNet inquiry quality. Most of these are tire-kicker investor or tenant-rep inquiries. Some are genuine. Convert the genuine ones to tours and filter the noise.
Day 14 to 30. Offers and negotiation
At this point you probably already have 1 to 2 offers from the SCAYLED neighbour outreach and 1 to 3 from LoopNet/CoStar inquiries. Run them against each other and close the best one. In my experience, the outbound offers close faster because the tenant already operates nearby and knows the area.
Related
- SCAYLED vs CoStar (LoopNet's sibling product)
- SCAYLED vs Reonomy
- SCAYLED vs Apollo.io
- SCAYLED vs ZoomInfo