The short version
Reonomy is a CRE intelligence platform focused on property records: ownership entities, sale history, mortgage data, property attributes. Strong for brokers targeting owners directly, investor research, and sale-side prospecting.
SCAYLED is a territory intelligence platform for industrial and logistics teams. From any listing address it maps every occupier in the surrounding precinct and returns the verified decision-maker for each, with drafted outreach ready to send. It also scans target areas, buildings, and estates directly, and monitors the occupiers in a territory for the signals that precede a move, refreshed every fortnight.
They overlap more than CoStar and SCAYLED do. Both speak to the prospecting workflow, but they sit on different layers of the same deal. Teams that run both typically use Reonomy for the owner side and SCAYLED for the occupier side and the territory around it.
The core difference
| Dimension | Reonomy | SCAYLED |
|---|---|---|
| Primary data layer | Property ownership + transaction history | Operating occupier + verified decision-maker contact |
| Primary target | Owners / landlords (sale-side prospecting) | Tenants / operators (lease-side and occupier work) |
| Data model | Property-by-property record | Precinct scan around any address, plus direct target scans |
| Workflow | Filter properties by attributes → find owners → call | Map the precinct → reach the verified decision-maker for each occupier |
| Same-building match | ❌ Not a concept (ownership layer) | ✅ Core feature |
| Movement signals | ❌ Not the model | ✅ Fortnightly territory intelligence |
| Outreach drafting | ❌ | ✅ Drafted from your own inbox |
| Access | Enterprise subscription (typically $300–800+/user/mo) | By request, first three occupier requirements free |
Put plainly
If you want to find every owner of warehouses over 50,000 sqft in Tarrant County so you can call them about an off-market opportunity, that's Reonomy. It is genuinely good at filtering the ownership universe.
If you want to find every operator around a just-briefed listing, reach the same-building tenant today, and close the lease in weeks, that's SCAYLED. Industrial and logistics occupiers move within their precinct, not across the metro, so the named operators next door and in the same estate are the most likely tenants and buyers. SCAYLED returns them, with the verified decision-maker for each, and flags the occupiers whose movement signals say a requirement is forming.
Many teams run both. They work different sides of the deal.
When to use which
Use Reonomy if…
- You're running investment sales or owner-direct sale-side prospecting
- Your workflow is "find owners of properties matching specific criteria"
- You need ownership entity + mortgage + transaction history at scale
- You're targeting off-market acquisitions and need owner contact
Use SCAYLED if…
- You're running lease-side or leasing-focused work on specific listings
- Your workflow is "find the operators who might want this specific space," ideally before the requirement reaches the open market
- You need verified decision-maker contacts for fast outreach, not just names from a database
- Same-building and same-estate expansion is your primary model, the lead type that converts several times higher than a generic cold list
Use both if…
- You run both lease and investment sales work
- You're pitching for mandate and want both sides (owner relationship + tenant pipeline)
- You do sale-leaseback work where both the freehold owner and the operating tenant matter
Why this comparison exists
Reonomy and SCAYLED both speak to prospecting in CRE, but they work different layers. Reonomy's angle is ownership data. SCAYLED's angle is occupier and territory intelligence: who operates inside a precinct, and which of those occupiers is about to move. Neither replaces the other.
Brokers ask this question constantly, so it is worth answering plainly. The right question is not "Reonomy or SCAYLED?" It is "which side of the deal needs work right now?" If the entire workflow is owner-direct investment sales, Reonomy is the tool and SCAYLED is not the fit. For lease-side and occupier work, SCAYLED is purpose-built: it maps the precinct, surfaces the signals that precede a move, and returns the verified decision-maker for each occupier.
Feature comparison
| Feature | Reonomy | SCAYLED |
|---|---|---|
| Property ownership records | ✅ Comprehensive | ❌ Not covered |
| Sale history & mortgage data | ✅ Comprehensive | ❌ Not covered |
| Filter properties by attributes | ✅ Strong | ⚠️ Limited |
| Owner contact info | ✅ Where available | ❌ Not covered |
| Operating business at address | ⚠️ Where inferable | ✅ Primary focus |
| Decision-maker identification | ⚠️ Owner-level only | ✅ Per-operator, verified |
| Verified email addresses | ⚠️ Limited | ✅ Verified, with Mobile Catcher fallback |
| Same-building match flagging | ❌ Not applicable | ✅ Automatic |
| Precinct occupier scan | ❌ Not the model | ✅ Direct neighbours and same estate |
| Fortnightly movement signals | ❌ Not the model | ✅ Territory intelligence |
| Outreach draft generation | ❌ | ✅ From your own inbox |
| CRM for deal tracking | ⚠️ Integrations | ✅ Built-in |
Pricing
Reonomy
Per-seat enterprise subscription. Public list pricing isn't published, but based on broker surveys:
- Individual brokers / boutique firms: ~$300–600 USD per user per month
- Mid-size and larger firms: enterprise negotiated pricing
SCAYLED
Signup is free, so the platform can be matched to a team's territory before onboarding:
- Sign up: the first three occupier requirements are free, real occupiers in your market with the verified decision-maker for each
- Judge it on live conversations: see the precinct mapped, the movement signals, and drafted outreach before committing
- Plans: per-broker and team pricing once access is granted, sized to the territory you work