The short version
Reonomy is a CRE intelligence platform focused on property records: ownership entities, sale history, mortgage data, property attributes. Strong for brokers targeting owners directly, investor research, and sale-side prospecting.
SCAYLED is a live occupier scanner. You drop a listing address; within two minutes you have every operating business inside the radius, the decision-maker at each one, verified emails, and drafted outreach. I built it for lease-side work because that was my world for ten years.
They overlap more than CoStar vs SCAYLED. Both are pitched at the prospecting workflow, but they still target different layers of the same deal. The brokers I talk to who run both typically use Reonomy for the owner side and SCAYLED for the occupier side.
The core difference
| Dimension | Reonomy | SCAYLED |
|---|---|---|
| Primary data layer | Property ownership + transaction history | Operating business + decision-maker contact |
| Primary target | Owners / landlords (sale-side prospecting) | Tenants / operators (lease-side prospecting) |
| Data model | Property-by-property record | Radius scan around any address |
| Workflow | Filter properties by attributes → find owners → call | Drop listing address → scan neighbors → call decision-makers |
| Same-building match | ❌ Not a concept (ownership layer) | ✅ Core feature |
| Outreach drafting | ❌ | ✅ Per-scan |
| Pricing | Enterprise subscription (typically $300–800+/user/mo) | Per-broker ($0 / $79 / $149 USD/mo) |
Put plainly
If you want to find every owner of warehouses over 50,000 sqft in Tarrant County so you can call them about an off-market opportunity, that's Reonomy. They are genuinely good at filtering the ownership universe.
If you want to find every operator around your just-briefed listing at 2100 W Bardin Rd so you can call the same-building tenant today and close the lease in eight weeks, that's SCAYLED. When I worked listings in Auckland, this was the workflow I ran manually every time. The brokers I work with in DFW run the same play. Building it into a product was the obvious move.
Many brokers run both. They prospect different sides of the deal.
When to use which
Use Reonomy if…
- You're running investment sales or owner-direct sale-side prospecting
- Your workflow is "find owners of properties matching specific criteria"
- You need ownership entity + mortgage + transaction history at scale
- You're targeting off-market acquisitions and need owner contact
Use SCAYLED if…
- You're running lease-side or leasing-focused work on specific listings
- Your workflow is "find operators who might want this specific space"
- You need verified decision-maker contacts for fast outreach, not just names from a database
- Same-building / same-park expansion prospecting is your primary model (this is the highest-converting lead type I have seen in a decade of industrial brokerage)
Use both if…
- You run both lease and investment sales work
- You're pitching for mandate and want both sides (owner relationship + tenant pipeline)
- You do sale-leaseback work where both the freehold owner and the operating tenant matter
Why this comparison exists
Reonomy and SCAYLED both market themselves as "prospecting tools for CRE," but the prospecting layer is different. Reonomy's angle is ownership data. SCAYLED's angle is occupier data. Neither replaces the other.
I publish this page because brokers ask me this question constantly. The right question is not "Reonomy or SCAYLED?" It is "which side of the prospecting equation do I need right now?" Honest constraint: if your entire workflow is owner-direct investment sales, Reonomy is the tool and SCAYLED will not help you. If you work the lease side, SCAYLED is purpose-built for your workflow.
Feature comparison
| Feature | Reonomy | SCAYLED |
|---|---|---|
| Property ownership records | ✅ Comprehensive | ❌ Not covered |
| Sale history & mortgage data | ✅ Comprehensive | ❌ Not covered |
| Filter properties by attributes | ✅ Strong | ⚠️ Limited |
| Owner contact info | ✅ Where available | ❌ Not covered |
| Operating business at address | ⚠️ Where inferable | ✅ Primary focus |
| Decision-maker identification | ⚠️ Owner-level only | ✅ Per-operator, verified |
| Verified email addresses | ⚠️ Limited | ✅ 98% deliverability |
| Same-building match flagging | ❌ Not applicable | ✅ Automatic |
| Neighbor radius scan | ❌ Not the model | ✅ 650 ft / 1,200 ft |
| Outreach draft generation | ❌ | ✅ Per-scan |
| CRM for deal tracking | ⚠️ Integrations | ✅ Built-in |
Pricing
Reonomy
Per-seat enterprise subscription. Public list pricing isn't published, but based on broker surveys:
- Individual brokers / boutique firms: ~$300–600 USD per user per month
- Mid-size and larger firms: enterprise negotiated pricing
SCAYLED
- Free Trial: $0, 50 credits one-time, 1 listing
- Starter: $79 USD / month, 200 credits, up to 5 listings
- Pro: $149 USD / month, 425 credits, up to 10 listings