Ownership Data vs Occupier Data · Two Sides Of The Same Deal

SCAYLED vs
Reonomy

Use Reonomy to find who owns US commercial property, with tenant names and contacts on its property pages. Use Scayled to find who would occupy one property: the businesses around it and across the market that fit it, the person who decides at each, a drafted email from your inbox, and tracking for signs they will need space.

The short version

Reonomy, an Altus Group business since 2021, is a US commercial property intelligence platform built around ownership. It pierces LLCs to find the real owner, shows portfolios across parcels, ranks owner contacts, and offers more than 300 property filters. It also has a tenant layer with business names, industry codes and contacts on each property page, though not rents or lease expiry dates.

Scayledis an occupier intelligence platform. It starts from the property you need to fill. Around the property, it returns every business nearby, the person who decides at each and a drafted email. Across the market, it finds businesses anywhere in the country whose operations fit the property's size, use and type. Every occupier found is then tracked for signs it will need space, and everything stays in your own Occupier Database.

Reonomy answers "who owns this, and what else do they own". Scayled answers "who would take this building, and what do I send them".

What is the core difference?

DimensionReonomySCAYLED
Primary data layerOwnership, sales, debt and property attributesOccupiers and the person who decides at each
Primary targetOwners and landlordsBusinesses that could lease or buy a property
Starting pointFilter the property universeOne property, then around it and across the market
Tenant dataNames, industry and contacts per property; no rent or lease expiryFound per scan, matched to the property you are filling
Movement tracking❌ Not the model✅ Hiring, contract wins, new sites, funding, lease events
Outreach drafting❌ Not covered✅ Per recipient, sent from your own inbox
CoverageUnited StatesEvery country, including US, AU, NZ, UK and UAE

Put plainly

If you want every owner of warehouses over 50,000 sq ft in Tarrant County so you can call them about an off-market opportunity, that is Reonomy. It is good at filtering the ownership universe.

If you have a 40,000 sq ft warehouse to lease and want the businesses most likely to take it, that is Scayled. A scan returns the businesses around it and the companies across the market whose operations fit, the person who decides at each, and a first email ready to send. The method is set out in how to get industrial real estate leads from owners and occupiers.

Who should stay with Reonomy?

  • Investment sales brokers whose prospects are owners, not occupiers
  • Teams sourcing off-market acquisitions who need true owners behind LLCs
  • Lenders, investors and service firms that sell to property owners
  • Anyone who needs portfolio-level ownership views across many parcels

If your whole workflow is owner-direct, Reonomy is the tool and Scayled is not the fit. If you also lease or sell buildings to the businesses that occupy them, the occupier side is where Scayled helps. A longer treatment is in the alternative to Reonomy for occupier prospecting.

When to use which

Use Reonomy if

  • You run investment sales or owner-direct prospecting
  • Your workflow is "find owners of properties matching specific criteria"
  • You need ownership entities, debt and transaction history at scale

Use Scayled if

  • You lease or sell specific properties and need the businesses that could take them
  • You want the decision maker at each business and a drafted email, not just a name
  • You want to know which occupiers in your patch are showing signs they will need space

Use both if

  • You run both leasing and investment sales
  • You pitch for mandates and want the owner relationship and a list of likely occupiers
  • You do sale and leaseback work, where the owner and the operating business both matter

What does occupier intelligence add?

Ownership data tells you who controls a building. It does not tell you which business will need that building next. Scayled is built for the second question: who would take this property, who decides, and who is about to need space. That idea is defined in what occupier intelligence means in CRE.

Feature comparison

FeatureReonomySCAYLED
Property ownership records✅ Comprehensive, with LLC piercing❌ Not covered
Sale history and debt data✅ Comprehensive❌ Not covered
Filter properties by attributes✅ 300+ filters❌ Not the model
Owner contact info✅ Ranked by reliability❌ Not covered
Tenant names and contacts per property✅ Tenant layer⚠️ Found per scan, not a property-by-property roll
Businesses across the country that fit one property❌ Not the model✅ Target Scan
Every business around one address⚠️ Tenants at each property you open✅ Neighbour Scan
Tracking for signs an occupier will need space❌ Not the model✅ Map and feed
Drafted outreach from your own inbox❌ Not covered✅ Per recipient

How is each one priced?

Reonomy offers a free trial and paid plans for individuals and teams; check its site for current pricing. Scayled Pro is priced per broker, with Team and Market Plans for desks of 3 to 10 (see pricing). You can try Scayled free for 3 days at /start, no card needed, on one of your own listings.

Related

Frequently asked questions

Reonomy is part of Altus Group, the Canadian commercial real estate data and analytics company, which acquired it in 2021. It is sold as Reonomy, an Altus Group business, and covers US commercial property.

Run both if you work both sides.
Bring SCAYLED in for the occupier side.

Try it free for 3 days on one of your own listings, no card needed, and see the person who decides at each business that fits it.