What are the best BrokerHQ alternatives for commercial real estate brokers?
The best BrokerHQ alternative depends on the job, because BrokerHQ is a research tool for tenant rep brokers and most alternatives cover a different part of a broker's day. Scayled is the closest fit for brokers who start from a property rather than a company: it finds every business around an address and across the market that fits the space, the person who decides at each, and drafts the email, then tracks those occupiers for signs they will need space. Buildout covers listing marketing, AscendixRE, Apto and ClientLook are CRMs, and Reonomy and Crexi Intelligence cover property ownership and comps.
- What is BrokerHQ and who is it built for?
- Why do brokers look for a BrokerHQ alternative?
- How does Scayled compare to BrokerHQ?
- What other BrokerHQ alternatives do brokers compare?
- Which BrokerHQ alternative should you choose?
What is BrokerHQ and who is it built for?
BrokerHQ describes itself as commercial real estate intelligence built for tenant rep brokers. It researches a company, its competitors and its real estate overnight, and sources each answer to public records: SEC filings, county assessor data, state business registrations, business licences, permits, job postings, executive moves and zoning records. A broker asks a question in plain English and gets a sourced brief back, and the product can draft a first touch email, a call script or a pitch deck from it.
Its daily briefing ranks lease maturities, executive changes, licence filings and zoning shifts in the broker's market, and watchlists keep an eye on chosen companies over time. Lease maturities pulled from public company quarterly filings are a distinctive part of the pitch, as is a commitment that a firm's uploaded comps and pipeline are never pooled with other firms.
At the time of writing its site concentrates on Seattle and the Puget Sound, with a founding cohort of tenant rep brokers in that market. Pricing for its Pro plan is shared on a call rather than published, an Enterprise plan covers firms with three or more brokers, and a 30-day free trial is offered. Brokers outside the Pacific Northwest should confirm coverage of their own market before comparing it with anything else.
Why do brokers look for a BrokerHQ alternative?
The first reason is coverage. A product built on one region's public records is strongest where those records have been collected. Brokers in other US metros, or in Australia, New Zealand, the UK or the UAE, need a tool that already works where their listings are.
The second is the starting point. BrokerHQ starts from a company or a market feed, which suits tenant rep work, where the broker represents the occupier and already knows which companies to watch. Landlord and listing brokers start from a property: they have a building to lease or sell and need to know which businesses it suits. Public company filings answer only a small part of that question, because most industrial, retail and suburban office occupiers are private companies that file nothing with the SEC.
The third is the workflow itself. Some brokers want research for a call they have already booked. Others want a list they can work today, with the person who decides at each business and an email ready to send. And some are really after a CRM or a marketing tool, which is a different category altogether.
How does Scayled compare to BrokerHQ?
Scayled is occupier-first and property-led, which is the main difference from a company-first research tool. Enter an address and a Listing Scan returns every business around it, the person who decides at each and a drafted email per business, while a Target Scan looks across the market for businesses anywhere in the country whose operations fit the property's size, use and type. That pairing is what occupier intelligence means in practice, and both scans work in every country Scayled covers, including the US, Australia, New Zealand, the UK and the UAE.
Where BrokerHQ watches the companies a broker chooses, Scayled watches every occupier a scan turns up, for hiring, contract wins, new sites, funding and lease events, on a map and a feed. That kind of tenant movement tracking is what keeps a conversation warm after the property has opened it. Everything scanned, revealed and emailed stays in the broker's own Occupier Database, and outreach goes from the broker's own inbox.
The fair split is this. BrokerHQ goes deeper on public company filings and sourced briefs for a named company in its covered market. Scayled is built for the question of who to call about a specific property, including the private businesses that make up most of any occupier base, and for keeping track of them after the first email. A tenant rep broker in Seattle could reasonably use both.
What other BrokerHQ alternatives do brokers compare?
Buildout is listing marketing and deal management: offering memorandums, flyers, broker websites, email blasts and syndication to the major portals. Buildout also owns Apto, a Salesforce-based CRM for brokers, and Prospect, an owner and property database. It is the right tool for packaging and marketing deals a broker already has, not for finding the occupiers to send them to.
AscendixRE, Apto and ClientLook are commercial real estate CRMs. AscendixRE and Apto run on Salesforce and suit teams that want deep customisation, while ClientLook, part of LightBox, is a lighter CRM aimed at individual brokers and small teams. All three manage contacts, properties, deals and comps well, but none of them finds new occupiers on its own.
Reonomy, now part of Altus Group, and Crexi Intelligence are property and ownership platforms. They return owners, owner contacts, transaction history and sales comps, which makes them strong for investment sales and owner prospecting. They are property-centric rather than occupier-centric, so they say little about which businesses inside or around a building will need space. CoStar remains the reference for comps and market data, and Apollo or ZoomInfo supply general B2B contacts without any property context.
Which BrokerHQ alternative should you choose?
Match the tool to the job. For tenant rep work in the Puget Sound built on public company filings, BrokerHQ is worth a trial. For a CRM, look at AscendixRE, Apto or ClientLook. For listing marketing, Buildout. For ownership, comps and investment sales prospecting, Reonomy, Crexi Intelligence or CoStar.
For filling a listing or building a pipeline of occupiers who will need space, in any market, Scayled is the better fit. The simplest test is a live one: pick a current listing, run a scan, count how many fitting businesses appear that were not already in your CRM, and measure how many conversations start within two weeks.
For a property-led broker outside the Puget Sound, the quickest test is to run Scayled on a live listing: 3 days free at /start with 4 scans included. After that, Pro covers one broker, and the Team Plan and Market Plan put groups of brokers on a shared pot at a per-broker discount, with current prices on /pricing. A wider look at what CRE prospecting software should do helps if the shortlist is still open.
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