What is re-leasing intelligence for industrial portfolios?
Re-leasing intelligence is what an owner knows about re-letting a unit before it has to: who could take it, what rent and incentive it will need, how long it should take, and what specification the likely occupiers require. It comes from agents, comparable deals in CoStar, the fund's own enquiry and leasing history, and research on the submarket. Scayled adds the part those sources rarely give: a named list of the 250 to 350 businesses the building suits, the person who signs at each, and a drafted approach per business.
- What does re-leasing intelligence cover?
- Where does re-leasing intelligence usually come from?
- What is the gap in most re-leasing data?
- How do you use re-leasing intelligence to decide on refurbishment or subdivision?
- How does Scayled add to re-leasing intelligence?
- What does Scayled cost?
What does re-leasing intelligence cover?
Five things. Demand depth: how many businesses the unit genuinely suits. Rent evidence: comparable lettings and asking rents for similar space. Downtime and incentive: how long similar units have taken to let and what it took to secure a tenant. Specification: what likely occupiers need in clear height, doors, power, yard and office. Competing supply: what else is available or being built nearby.
Together they set the re-letting plan: the rent to quote, whether to refurbish, subdivide or hold, and when to start.
Where does re-leasing intelligence usually come from?
Letting agents supply the most of it: comparable deals, their list of current requirements, and a view on rent and incentives. CoStar provides availability, lease comparables and tenant records, and the research teams at the large agencies publish submarket reports. VTS and the fund's own records show the enquiries and tours on its own buildings.
Each source is useful and each has a limit. Market data describes space and deals, not the specific businesses that could move. Requirement lists show only the businesses already searching, and an agent's list reflects that agent's contacts.
What is the gap in most re-leasing data?
The businesses that are not searching yet. Many industrial units are taken by an operator that was not on any requirement list when the unit came up: one whose site was getting tight, whose lease was coming to an end, or that had just won work needing more space. They are often close by, because industrial occupiers tend to move within the area they already serve.
Those businesses are only found by working through the occupiers around the asset and across the market and asking which of them the building would suit. That is slow by hand, which is why it is rarely done before a re-let.
How do you use re-leasing intelligence to decide on refurbishment or subdivision?
Let the demand decide the capital. If most of the businesses the unit suits are smaller operators, subdivision may let faster than holding out for one large tenant. If the strongest candidates need more power, more doors or better office space, that is the refurbishment to scope.
Spending on a generic specification before reading the demand is how a refurbished unit ends up empty anyway. A named list of candidate occupiers, with what each one does, is the most direct evidence for the decision.
How does Scayled add to re-leasing intelligence?
Scayled starts from a short brief: the building's size, type, what it suits and who to leave alone. It returns the businesses the property works for, ranked by fit, typically 250 to 350 depending on how dense the market is, from the asset outwards. For each it names the owner, director or property lead, checks the contact and drafts a personal email.
It is ready in the owner's Scayled account in about five working days, and replies come straight back to the owner. Replies are intelligence too: they show which businesses are interested, at what size and on what timing. Scayled runs alongside the appointed agent, who can work the same list.
What does Scayled cost?
Turning that intelligence into conversations costs one fee per unit. A Full Campaign of 250 to 350 businesses is US$749 and a Focused one of the strongest 100 to 150 starts from US$449, with no commission on the letting. Owners who want the sending handled too pay US$299 more, and Scayled sends from a mailbox on their company email.
To see what a named list looks like before committing a unit, open a sample campaign, or read marketing a vacancy beyond the listing portals.
Lease The Vacancy In-House, Before You Appoint An Agent.
The Campaign finds the 250 to 350 businesses the building suits, names the person who decides at each and writes every email, ready in about five days. One payment of US$749 per property, no commission and no subscription. A focused 100 to 150 from US$449.