How do industrial landlords find replacement tenants before a unit goes vacant?
Industrial landlords find replacement tenants before a unit goes vacant by approaching businesses directly while the current tenant is still in place, starting with operators close to the property and then businesses across the market whose operation the building suits. Scayled does that work as a one-off campaign, US$749 per vacancy: it finds 250 to 350 matched businesses, names the person who signs at each, checks the contact is deliverable, and drafts a personal approach per business, ready in about five working days. Nothing is advertised, and replies come straight back to the owner.
- Where do replacement tenants for an industrial unit usually come from?
- Why do listings and agent databases miss many of them?
- What does replacement tenant software need to deliver?
- How do you approach a replacement tenant before the unit is public?
- Does this replace the appointed agent?
- What does it cost, and what do you keep?
Where do replacement tenants for an industrial unit usually come from?
They usually come from close by, and from businesses that were not searching yet. Industrial occupiers are tied to their workforce, their transport routes and their customers, so the next tenant is often already operating a few streets away, outgrowing its site or facing a lease event of its own.
The rest come from across the market: businesses anywhere whose operation the building suits, matched on what they do rather than where they happen to be. A unit with a deep yard suits transport and equipment businesses; one with high clearance suits racked storage and 3PLs. A replacement search should cover both pools.
Why do listings and agent databases miss many of them?
A listing reaches the businesses searching that month and competes with every other listing that week. An agent's database holds the requirements already known to that agent. Both are useful and worth keeping, because they catch active demand.
What they miss is the business that has not started searching: aware its site is getting tight, but busy running its operation. Nothing in a normal listing campaign reaches that company, and it is often the one that ends up taking the unit.
What does replacement tenant software need to deliver?
It needs to deliver five things: businesses the building actually fits, the person at each who signs, a contact that works, an approach worth reading, and a record of who replied. A list of company names without the decision-maker, or with an info@ address, leaves most of the work still to do.
Scayled delivers each of those. A short brief produces 250 to 350 businesses ranked by how well the property fits their operation, the count depending on how dense the market is. Each arrives with the owner, director or property lead named, the contact checked before the landlord sees it, and a drafted message about that business and why the building suits it, all held in the landlord's Scayled account after the campaign ends.
How do you approach a replacement tenant before the unit is public?
Approach each business one to one, from the owner's or the agent's own email, with a short message about why this building suits its operation. Say what the unit offers that matters to that business (size, clearance, doors, yard, location), when it is available, and ask one question, such as whether more space or a better-located site would help in the next year.
Remove anyone who should not hear about it first: the sitting tenant, neighbours, competitors. With Scayled the campaign brief asks who to leave out, the emails are written as the owner, and replies go straight to the landlord's team rather than to Scayled.
Does this replace the appointed agent?
No. The agent keeps the listing and keeps doing what they do; the direct approach reaches businesses a listing never will. The campaign is built to work alongside an agent: the owner can share the list and drafted emails with them, so no business is approached twice.
Check your agency agreement before you start. Under many sole agency agreements the agent is entitled to a fee on any letting during the term, however the tenant was found. Scayled charges no commission on the letting either way, and nothing it does is public or conflicts with an existing appointment.
What does it cost, and what do you keep?
A replacement tenant search runs as The Campaign, one payment per property: US$749 for a Full Campaign of 250 to 350 businesses, or from US$449 for a Focused one of the strongest 100 to 150. Approaches are written as the owner, and for US$299 more Scayled sends them from a mailbox on the owner's company email.
If the property cannot support the number of businesses, Scayled says so before payment rather than padding the list, and the landlord keeps every business, contact and email either way. To see the output first, open a sample campaign.
Lease The Vacancy In-House, Before You Appoint An Agent.
The Campaign finds the 250 to 350 businesses the building suits, names the person who decides at each and writes every email, ready in about five days. One payment of US$749 per property, no commission and no subscription. A focused 100 to 150 from US$449.