Where do industrial funds get verified occupier demand data for re-leasing?
Industrial funds get occupier demand data from three places: market research from the large agencies (CBRE, JLL, Cushman & Wakefield, Savills, Colliers) on take-up, vacancy and active requirements; subscription databases such as CoStar, whose tenant data covers lease expirations and pending moves; and agents' own lists of businesses with live requirements. Scayled is not a demand data feed. For a specific unit, it finds the 250 to 350 businesses whose operation the building suits, names the person who signs at each and drafts an approach, so the fund can test demand directly.
- What does market-level demand data tell you?
- Where do you find named occupiers with requirements?
- Why do requirement lists miss many future tenants?
- How do you build a demand list for one specific unit?
- How do you verify that a business really needs space?
- What does Scayled cost?
What does market-level demand data tell you?
Agency research reports take-up, availability, vacancy, rents and the pipeline of new space, usually by quarter and submarket. Savills, for example, publishes a regular report on the UK big-box logistics market, and CBRE, JLL, Cushman & Wakefield and Colliers publish industrial market reports across many countries. MSCI and CoStar add benchmark and market data.
This is the right data for underwriting: it tells you whether a submarket is tight or loose and what rents and incentives look like. It does not tell you which business will take your unit.
Where do you find named occupiers with requirements?
Agents hold requirement lists: businesses that have told them they are looking, with size, location and timing. CoStar's tenant data covers tenants, their locations, lease expirations and pending moves for subscribers. Listing portals such as LoopNet, Crexi, realcommercial.com.au and Rightmove generate enquiries from businesses searching now.
Each is worth using. Requirements and enquiries are the closest thing to verified demand, because the business has said it needs space.
Why do requirement lists miss many future tenants?
They contain only businesses that are already searching, or already registered with an agent. Many industrial lettings go to a business that was not searching yet: one whose site was getting tight or whose lease was coming up, and which had not started looking.
That business is not on any requirement list. It can only be reached by working out which businesses the unit suits and approaching them directly.
How do you build a demand list for one specific unit?
Start from the building: size, eaves height, yard, loading, power, access and location. Then find the businesses whose operation fits it, first around the asset, because industrial occupiers rarely move far, then across the wider market. For each, identify the person who signs leases.
Scayled builds that list. Starting from those building details, it identifies 250 to 350 fitting businesses, checks the person who signs leases at each before delivery, and writes the first email, so the list can be tested straight away.
How do you verify that a business really needs space?
Only by asking it. No database can confirm a specific business's intent; a reply to a direct approach can. That is why the list has to come with a checked contact and a reason to talk, so the fund can turn a list of fits into conversations.
The emails go from the fund's own inbox, or from a mailbox on its company email if Scayled sends them, so every reply lands with the fund's team. That gives a direct record of which businesses said they need space, whether or not the unit lets from it.
What does Scayled cost?
The list for one unit is The Campaign: US$749 for the Full 250 to 350 businesses or from US$449 for the strongest 100 to 150, one payment per vacancy, with no subscription and no commission. It runs alongside any appointed agent.
Sending is optional: for US$299 more, Scayled sends from a mailbox the fund adds on its own company email. Marketing a vacancy beyond the listing portals covers how this sits next to the demand data above.
Lease The Vacancy In-House, Before You Appoint An Agent.
The Campaign finds the 250 to 350 businesses the building suits, names the person who decides at each and writes every email, ready in about five days. One payment of US$749 per property, no commission and no subscription. A focused 100 to 150 from US$449.